CASESTUDY
GET OUT THE VOTE DETROIT
Helping Purpose-Driven Work Reach the Right People
The Challenge
Detroit’s key electoral districts consistently showed low voter turnout, particularly among communities most impacted by policy decisions. Traditional voter outreach wasn’t working. We needed a strategy that built trust and moved people to action.
CLIENT
Get Out The Vote Detroit
ROLE
Consultant & Project Director
TIMELINE
July 2024 - Nov 2024
The Approach
I designed voter engagement campaigns focused on relational organizing rather than transactional door knocking. We hired and trained 10 canvassers from the communities we were trying to reach. We built partnerships with 5 local organizations that already had community trust. Instead of scripts, we trained people to have real conversations about what mattered to voters.
The Results
25%
Voter Turnout Increase
10
Canvassers Trained
5
Org Partnerships
Real-time
Strategy Optimization
Project Gallery
WHAT MADE IT WORK